Consumers increasingly expect brands to have a societal purpose, and businesses are recognising they have responsibility beyond returns to shareholders. Beyondly, a B Corp environmental consultancy and compliance scheme, from North Yorkshire, aims to stand out as a beacon of environmental and social change.
Crowned the gold winner in the Best CSR Initiative category at the UK Employee Experience Awards 2023, Beyondly’s commitment to making a positive impact has set a new standard for corporate social responsibility.
Beyondly helps companies become more confident about their environmental obligations and aspirations. They are experts in supporting organisations with compliance to producer responsibility legislation, contributing to a circular economy, and surpassing net-zero goals.
Becoming Business for Good
When it comes to setting an example, it took Beyondly two years of planning and hard work to achieve B Corp accreditation. As a result, they have seen numerous positive benefits to the business, such as enhanced employee recruitment, engagement and retention and increased financial turnover.
The company rebranded in 2023 to better reflect the business it had evolved to be since inception. Beyondly was created as a more adaptable brand which would ensure longevity, and align with their B Corp and business for good ethos.
They set goals to keep them on track, but feel they have been able to achieve a lot more than just these goals. As a result of their enhanced ESG strategy, Beyondly managed to achieve an Employee NPS score of 82; 99% customer retention and have donated 5% of their net profit to charitable causes in the previous two years as part of their Fund for Change programme.
Finally, the company introduced customer loyalty initiative, ‘impact tokens’, which serve as a reward to customers that want to make a change. For example, customers can spend points on different ESG options like planting a tree or donating to a chosen charity.
Here is what the judges said about this fantastic initiative:
“Beyondly’s pursuit of B-Corp accreditation unveils a commendable commitment to purposeful business. With two years of dedicated planning, they’ve not only seen business benefits like increased revenue and talent retention but have also established a unique employee reward system. Their environmental and social overhaul resulted in an impressive Employee NPS, customer retention, and impactful recycling initiatives. Beyondly’s innovative ‘impact tokens’ engage customers in meaningful contributions, setting an inspiring benchmark for businesses harmonizing profit with purpose.”
Pioneering a Path to Responsible Business Excellence
Beyondly stands as a shining example of a company that not only embraces corporate social responsibility, but thrives on it. With their B Corp certification and unwavering commitment to making a positive impact on the environment and society, the company has set a new standard for businesses striving to go beyond mere profitability. As they continue to inspire change and achieve remarkable milestones, one can’t help but anticipate the positive ripple effects their actions will have on the corporate landscape. Beyondly is not just a consultancy; it’s a catalyst for a sustainable and responsible future, proving that businesses can indeed be a force for good.
This is how the team described their experience at the UK Employee Experience Awards 23:
“Participating in the 2023 Employee Experience and UK Business Awards was a time of positive reflection for Beyondly. Writing the entries and delivering presentations around our CSR strategy, business change and transformation, and the best company to work for served really highlighted to our team all the great work we do at the organisation. All of which serves to deliver against our purpose of leading, inspiring and educating to positively impact society and the environment. Receiving such positive feedback from the judges on the back of our presentations was a further boost, and then to have won an award in each of the categories was just the icing on the cake!”
Take a look at the video below to see how they celebrated their win at the awards:
Stay tuned for more stories of innovation and responsibility as we continue to spotlight businesses making a positive environmental impact.
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